There may not be a large number of Virtue Fusion bingo sites around, but what they lack in quantity they certainly make up for in quality. You can tell this in many ways, but perhaps the most obvious – even without actually visiting a Virtue Fusion powered site, is the calibre of operators who choose their software. This is because many of the biggest names on the High Street use the company for their online bingo sites.
But first, who are Virtue Fusion? And why are they so highly regarded? You may think that to get hired by all these giants of online gaming, they must be a really big company. Well no, not really. The company is in fact a relatively small concern. It is based in London, with less than a hundred employees in total. It was founded around twenty years ago, back before the turn of the Century, in 1999. It grew rapidly, and within a decade it was already operating its own small network of sites, in addition to providing the site infrastructure for several big name operators, such as Virgin and Mecca.
So quick was the company’s progress, that in 2009 (just ten years after its formation), the company boasted a turnover of over £12m. Moreover, its earnings that year almost doubled that of the previous year to reach close to £4m. Inevitably, Virtue Fusion’s astonishing progress soon brought it to the attention of its rivals…
The gaming industry is a supremely competitive sector where takeovers, buyouts and mergers are rife: stories of the little guys in the big pond almost inevitably end in the little guy being swallowed up by the big money operators. Virtue Fusion followed this familiar pattern when it was bought out by the massive gaming software outfit Playtech the following year, in 2010. The software giant acquired the minnow in a deal totalling around £35m.
This time around though, the arrangement seems to work well. Virtue Fusion has retained its own identity in the corporate infrastructure of the Playtech conglomerate. It is run more or less as an autonomous company within the corporate structure, with its original creative and innovative culture largely intact. Yet at the same time, the international clout and multi-million pound investment potential provided by its influential parent has enabled it to rapidly expand its designs and services. This impressive speed of development has almost certainly been achieved far more quickly and smoothly than would have been the case if it had remained the tiddler in the pond.
This fruitful relationship has allowed Virtue Fusion to reach the point where it is now one of the most highly regarded software providers in the online bingo industry. It seems to have earned a reputation as the go-to supplier for software for the big name gambling companies, which must surely be a good guide for players looking for a decent place to buy their online bingo tickets. Big High Street names with a reputation and a brand name to protect do not entrust their online presence to Simple Simon’s Software Solutions, from somewhere in Swindon. They want a simple, easy to use, professional design which fits their corporate image. And they can certainly be sure of receiving this from a Virtue Fusion bingo site.
Of course, you don’t have to just rely on the endorsement of the big bookmaking firms when deciding on which bingo sites to choose. You can always just see for yourself by visiting one of the select range titles powered by Virtue Fusion software. There are around a couple of dozen in total, around half of which offer the opportunity to get started with just a fiver. So we’re going to concentrate on these here…
Among the big name betting behemoths who use Virtue Fusion to power their online bingo portals and also encourage £5 deposits are Bet 365, Betfair, Coral, Paddy Power and Sky. And you can see the quality of design on all these sites. Each is very different in looks and style: each is expertly customised to suit the individual brand’s favoured colour scheme and preferred typeface. And yet you can see a similar design ethic: professional, minimalist appearance, with a minimum of unnecessary clutter. Bet365 Bingo is a particularly impressive example of this. A simple logo, superimposed on a plain purple background with the company’s preferred shade of green as a header. Paddy Power Bingo features a similar architecture, with its own distinctive shade of green instead, of course. At the time of writing, this was supplemented by an interesting accompaniment of pink, which makes for a very eye-catching look.
But it’s not all about the big High Street and online betting companies. There are some other big name sites in the Virtue Fusion portfolio. The most important to mention here is BGO Bingo, which is one of the biggest names around. This is because of the site’s distinctive marketing, based around The Boss – the diminutive “Bond villain” style character who is nominally responsible for running the site. He is always surrounded by a glamorous entourage of minders and associates, and in the most luxurious settings too. Usually these consist of either a glitzy casino with some very alluringly dressed young women enjoying The Boss’s hospitality, or a tropical beach with cocktail in hand and a luxury yacht somewhere in the background.
Unrealistically over the top its marketing may be, but the fictitious Boss has been supremely successful in attracting players to his site, aided no doubt by some expensive TV advertising and extensive media campaigns. Other big name Virtue Fusion tie ups include Ladbrokes, Mecca and Vernons Bingo.
But Virtue Fusion are not just about the big name corporate designs, although the link up with Playtech has certainly allowed the company to improve its clout in this area. The company was also initially famous for operating its own niche bingo network, and these less widely marketed sites are highly regarded by regular players. Titles like Bucky Bingo, Love Your Bingo, and Winner Bingo are all excellent sites which benefit from the company’s excellent games design and smooth running graphics.
But never mind all the big company politics and brand ethics, what are the actual games like? Well, the bingo on offer is a healthy variety of 90, 80 and 75 ball formats, with several different rooms available depending on the individual site and the time of day. They have also have the rights to two of the most popular online bingo games. These are Deal or No Deal Bingo and Who Wants to be a Millionaire Bingo. Both are hugely popular and its easy to see why, when both are based on hit TV shows that pretty much everyone in the UK knows about.
Other games provided include casino table games like Blackjack, Poker and Roulette. With the big bookmaker branded sites, these kinds of games are best accessed via the site’s alternative specialist casino portals. This can be true slots too, where some sites offer “Vegas” tabs with an exceptional range of alternative five reel games on offer.
But all Virtue Fusion bingo sites carry an extensive range of slot games. These include many of the popular favourites from big name games designers like Microgaming and NextGen Gaming. This means that you will almost always be able to find your favourite games on these sites. But the link with Playtech means that Virtue Fusion sites are also a good bet for players looking to try something a bit different or new. Playtech have a superb range of less widely available games which are really top notch. Their unique and innovative designs are great fun to play. Their Marvel comic Superhero range of franchised games including animated action characters like Batman, Superman and Wonder Woman is particularly good and rarely seen elsewhere.
So the bottom line is that if you are looking for a top quality site to play your bingo, you can bet on getting a great experience on a Virtue Fusion powered site. Their impressive partnership with the major High Street and online betting giants is certainly a great way to start, but their own bespoke networked sites also offer excellent entertainment and a superb range of gaming options.
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